Blog · Analysis
Analysis
on the BackToMe blog.
Legal news, decree breakdowns, practical guides and field notes to navigate the withdrawal button obligation in force since 19 June 2026. Written by Anis Mokadym, founder of BackToMe.
3 articles
Can a single tool protect both seller and buyer?
The objection is logical: a tool the merchant pays for should work for the merchant. Here's why a neutral third party protects both sides at once, and what it takes for that to be true and not just a slogan.
By Anis MokadymReadThe withdrawal button is not your enemy
Many merchants see the obligation as one more constraint. I see it differently: it finally makes a right that already existed enforceable, and it pushes out the shops that poison the market. The thinking behind BackToMe.
By Anis MokadymReadMade-to-measure or personalised: the withdrawal-exception nuance
The right of withdrawal does not apply to goods 'made to the consumer's specifications'. But where does made-to-measure end and the mere choice of options begin? Decoding a treacherous boundary.
By Anis MokadymRead