Our mission
BackToMe makes the right of withdrawal simple.
For merchants, for consumers.
Do you sell online to consumers? Since 19 June 2026, your site must offer a withdrawal button that is easy to find. BackToMe provides the simple, compliant infrastructure that lets professionals receive, centralise and track withdrawal requests online, in line with the European withdrawal button obligation (Directive 2023/2673), which applies across the 27 EU member states. Not customer-service software, not a CRM: a structured regulatory point of entry that leaves the professional in control of their decisions. Above all, BackToMe is an independent, neutral third party : neither on the merchant's side nor on the customer's, it simply establishes the facts of each request, and that is precisely what protects both. This page explains where BackToMe comes from, who builds it, and our commitments to you.
Where the project comes from
A right that has worked badly for too long.
Anywhere in the European Union, anyone can buy a product online and change their mind within fourteen days, without giving a reason and without penalty. On paper, it is one of the strongest consumer protections in the world.
Except that in real life, exercising it has long been a sport. A postal address buried in section 5 of the terms and conditions. A registered letter demanded to cancel an order placed in two clicks. A PDF form to print out when not everyone has a printer at home. A phone number available only during business hours. Plenty of consumers have come unstuck at least once. In the end, you give up. That is precisely the intended effect.
Everything changed with European Directive 2023/2673, transposed in every member state (in Ireland, being transposed and enforced by the CCPC), applicable since 19 June 2026. For the first time, the law requires an « easy-to-find withdrawal function » on every online interface. The problem changes hands: it is no longer for the consumer to wear themselves out, it is for the merchant to offer a simple mechanism. The thing is, no merchant is going to code that in-house. Hence BackToMe: a plug-and-play infrastructure to structure and secure this regulatory point of entry, without becoming a CRM, a helpdesk, or customer-service software.
Behind the product
The founder of BackToMe.
Founder & developer
Anis Mokadym
Before BackToMe, I went to engineering school, then struggled to find work. I told myself I would earn my money on my own. It was more complicated than expected: I launched several pieces of software and services, and they all failed.BackToMe is my eighth attempt.
I learned to code in secondary school, and I drew all through my childhood. Drawings that were not very pretty, but faithful to what I had in my head. I spent hours building in 3D on SketchUp, which gave me a real sense of space. What I love is building demanding, technical things. I can't stand inefficiency.
The idea for BackToMe came after my seventh failure. I was looking a lot at cookie-management SaaS at the time, so I dug into the latest regulatory obligations. I came across the withdrawal button, and I immediately felt it was the right subject.
For the first time in eight attempts, someone is actually using my product. For the first time, I'm being paid. In a few months, BackToMe has come further than my seven previous projects combined. The product is still young and progress is slow, but I'm moving one step at a time and I'm growing fond of the journey. I also know it doesn't depend on me alone: it depends on time, on the market, and on the work of the regulators.
My obsession is proof. People lie when it suits them. A merchant is never in a hurry to refund, and a customer won't accept having their rights trampled on. Between the two, you need a neutral third party that establishes the facts without taking sides. That is the role I want for BackToMe: to protect the consumer, but also the professional.
I want BackToMe to make withdrawal simple for everyone, and that doesn't stop at France's borders. And I don't want a catch-all piece of software with ten products: we stay focused on a single subject, done perfectly. Because a simple button, with a simple form and a simple email, is not enough. Proving a withdrawal is a real craft. It's ours.
You can reach me directly at contact@backtome.fr, and I reply personally, within 24 business hours.
Product scope
What BackToMe does, and what it doesn't.
BackToMe is a technical infrastructure focused on withdrawal. When it comes to refunds, product returns, after-sales service, or tailored legal analysis, your usual tools and your specialist advisers remain essential. Better to be clear before you get started. Read the full analysis of the scope →
What the product does
A compliant button
Floating button, withdrawal form, wording compliant with the directive's requirements, acknowledgement of receipt sent by email that the customer keeps, as the Consumer Rights Directive (2011/83/EU) requires.
Dated archiving you can produce in the event of a dispute
Each request is dated and locked so it stays impossible to alter afterwards, along with the technical information that accompanies it. A body of proof that a CCPC inspection or a judge can examine in the event of a dispute.
Installation with no developer
A single line of code to paste into the <head> tag. Compatible with any CMS that accepts custom code (Shopify, WooCommerce, PrestaShop, WiziShop, Wix, Webflow, Squarespace, bespoke).
Here, you'll need something else
Refunds, product returns, after-sales
BackToMe centralises the request and archives the proof of it, but is neither after-sales software, nor a helpdesk, nor a CRM. The refund, the product-return logistics and the customer follow-up stay in your usual tools. This is deliberate: the decision is yours.
The legal analysis of your case
A lawyer or a legal specialist in consumer law reads your business in detail, including the classification of the exceptions under the Consumer Rights Directive (2011/83/EU). BackToMe can point you towards firms, but automates no legal decision.
Deep integration with your ERP or after-sales tool
BackToMe stays deliberately lightweight: a single line of code, a dashboard, a CSV export. No intrusive integration into your back-office, your ERP or your support software. You stay in control, and the tool stays simple.
Our method
Five commitments you can verify.
Every line below can be verified on the site. If you notice a gap between what BackToMe states and what you observe, write to contact@backtome.fr. The team will put it right or explain itself.
- 01
Every legal statement has its source
When the site cites the Consumer Rights Directive (2011/83/EU) or the button obligation (Directive (EU) 2023/2673), the EUR-Lex link is underneath. When it cites a national rule, the official source is underneath. No circular citation, no 'internal study' that can't be found anywhere else.
- 02
A 7-day free trial
Seven days to test the full legal mode, at full legal value, before deciding to subscribe. 0 € today, cancel in one click, 30-day money-back guarantee; the price is stated in advance: 25 € excl. VAT per month and per site, no commitment.
- 03
No artificial sales pressure
The only deadline we highlight is the one in the Official Journal: 19 June 2026. No 24-hour flash sale, no countdown appearing in the basket, no 'only 3 places left'.
- 04
Your messages get a human reply
Your requests arrive directly in the BackToMe team's inbox. A commitment to reply within 24 business hours, with no template answer copied from one customer to the next.
- 05
BackToMe tells you when it isn't the right tool
If your business falls under an exception, if you are purely B2B, or if the complexity of your case exceeds what the button covers, the team tells you before you pay.
To go further
Where to start?
Check whether you're concerned
One question, a verdict with the legal articles sourced.
Start the free trial
7-day free trial, 0 € today, cancel in one click. Five minutes to get the button on your site.
Write to us
A question before paying, a special case, a doubt about the scope? The team reads every message.