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Installation guide

3 min · Easy

Install BackToMe on Webflow.

Follow the path for Webflow, paste your tag and then check its detection. Add the button via Project Settings > Custom Code > Head Code.

Get my tagView steps

Installation

Before copying the tag.

Check the required access, then use the location shown for your platform.

Prerequisites

  • A Webflow shop hosted on Webflow (static HTML exports also work but require injecting the tag into the exported file)
  • A paid Site plan (Basic, CMS, Business or Enterprise). The free Starter plan lets you design but not publish custom code
  • Designer or Editor rights with access to the Project Settings

Location in Webflow

In Project Settings > Custom Code > Head Code, applied globally to the shop

  1. 01Open your shop settings (from the Dashboard: 'Custom code' in the left-hand menu; or from the Designer: Project Settings > Custom Code)
  2. 02In the 'Custom Code' section, find the 'Head code' field
  3. 03Paste the tag into the Head code field
  4. 04Save changes
  5. 05Publish the shop (Publish button, top right) so the tag is active on the production domain

Copy your BackToMe tag

Replace YOUR_ID with the shop identifier shown in your account.

Save and publish

The change must be published on the version your customers actually see.

Tag to copy into the <head>

<script async src="https://backtome.fr/widget.js" data-site="YOUR_ID"></script>

Over time

What removes the button from a Webflow shop

An update or theme change can remove a script that worked until then.

  • Dropping below a paid site plan: custom code locks.
  • Editing the project without republishing: custom code only ships on publish.
  • Page-level custom code taking precedence over the project’s.

BackToMe tracks the last signal received

The dashboard shows the tag’s last detection. If the button disappears, you have a precise starting point for checking the shop.

Verification

Check the published shop.

Do not stop at the editor’s confirmation. Open the public site and check what is actually loaded.

Expected result

The status changes to Detected in BackToMe and the button appears on the public shop.

  1. 01Open a private window.
  2. 02Load a public page of the shop.
  3. 03Check the button position and label.
  4. 04Open the form without submitting a real request.

After the click

Every request joins a verifiable case.

BackToMe records the request, sends the acknowledgement and keeps the information needed for tracking. The certificate states exactly what can be checked.

Understand the certificate

Troubleshooting

The most common blockers.

Every answer can be closed and used from the keyboard.
Custom Code locked without a paid Site plan
On the free plan (Starter), the Custom Code section shows 'To unlock custom code, add a site plan': both custom code AND shop publishing are reserved for paid Site plans (Basic, CMS, Business, Enterprise). A merchant who already sells and publishes their Webflow store necessarily has one of these plans; if not, add a Site plan before installing BackToMe.
The tag is only active after publishing
Webflow distinguishes Designer changes from the published version. Until you click Publish > Publish to Selected Domains, the tag is neither on the *.webflow.io subdomain nor on your custom domain. Republish after every addition of custom code.
10,000-character limit
Webflow limits the Head Code to 10,000 characters. The BackToMe tag is under 100, so there is no risk in your case, but if you build up several scripts (Analytics, Pixel, etc.), keep an eye on the counter shown at the bottom of the field.
Per-page custom code is available too
If you want the button to appear only on certain pages (not recommended for compliance), Webflow also allows page-by-page custom code via Page Settings > Custom Code. For BackToMe, we recommend the global injection via Project Settings.
The button does not appear after publishing
Open the Webflow shop in a private window. Then check the published theme, tag identifier and its position in the head.
The status remains Not detected
The tag reports when a public page loads it. Visit the published shop in a private window, then refresh the status in BackToMe.
The form does not open
Test without browser extensions. Also check the CSP policy and any tool that blocks third-party scripts.
Can I give the installation to my developer?
Yes. Send them the tag and this guide. They do not need access to your account to add the line to the site.

Official Webflow documentation

Webflow University, Custom code in head and body tags

Still stuck? Contact us with the shop URL and a screenshot.

Other platforms

View all guides

Webflow: the tag goes in the project head, and that is all.

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