Comparisons

BackToMe against every solution on the market

Do you sell online to individuals in the EU? The withdrawal button sits in a European framework (EU Directive 2023/2673), applied through the law of each customer’s country. To address it, several options exist. We compare them here, honestly, criterion by criterion, at the level of the category of solution, never a named brand. Each time, the same question: do I have a button, or do I have proof to produce on the day of a dispute or an inspection?

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free vs BackToMe

A free withdrawal button: is it really a good idea?

Free plugin, Google Form, home-made fix: a free solution shows a button, but not the proof that protects you. What free does not cover against the European obligation (EU Directive 2023/2673), and why it can cost you dearly.

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bespoke vs BackToMe

Build the withdrawal button in-house, or plug in BackToMe?

Having your developers build the withdrawal button: 3 to 6 weeks, a five-figure total cost, and lifelong regulatory maintenance. Compared with BackToMe, when bespoke development really makes sense.

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native vs BackToMe

Is your platform's native feature enough?

Some platforms (Shopify and others) have added a native withdrawal button. It covers the basics, but not the proof that holds up in a dispute nor your terms. What a native feature does, and does not do, against the European obligation (EU Directive 2023/2673).

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the app/module vs BackToMe

An app or module dedicated to your platform, or BackToMe?

A Shopify app or a PrestaShop withdrawal module locks you into one platform, depends on a publisher's roadmap, and is not always grounded in the applicable consumer law. Compared with BackToMe, universal and with proof that holds up.

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the returns app vs BackToMe

Does a returns-management app cover withdrawal?

A returns-management app organises the logistics of sending a product back. Withdrawal, however, is a legal right with proof requirements. Two different jobs: why a returns app does not replace BackToMe.

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doing nothing vs BackToMe

Doing nothing about the obligation: what does it really cost?

Staying without a withdrawal button since 19 June 2026 means exposing yourself, in Ireland, to a fine of up to €60,000 (CCPC; each EU country sets its own scale) and to a withdrawal period extended to 12 months and 14 days, meaning refunds due for over a year. The true cost of the status quo.

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For an overview of the four main approaches (build, plugin, SaaS, do nothing), see also the withdrawal button alternatives page.

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