BackToMe is the compliance infrastructure for the withdrawal right (a European obligation, Directive (EU) 2023/2673, in force since 19 June 2026 across the 27 EU member states; in Ireland, enforced by the CCPC under the Consumer Rights Act 2022). Installed with a single line of code, it receives the customer's request, sends them an acknowledgement of receipt by email that they keep, and archives it dated and impossible to alter afterwards for 5 years. Installing the button covers what the law requires and provides solid proof for every request.

Which Webflow plan lets you add the button?

Injecting custom code in production requires a paid Site plan (Starter, Basic, CMS, Business or Enterprise). The free plan lets you design but not publish custom code to a domain. If you sell to consumers, you are in principle already on a paid plan with a custom domain, so this constraint changes nothing.

Where do you add the BackToMe line of code on Webflow?

In Project Settings > Custom Code > Head Code. You paste the BackToMe line of code there, applied globally to the whole site. It is the Webflow equivalent of an injection into the . Important: after pasting the line of code, you need to republish the site for it to become active. The details are in our Webflow installation guide.

I added the line of code but the button does not appear, why?

It is almost always publishing. Webflow distinguishes between Designer changes and the published version: until you have clicked Publish > Publish to Selected Domains, the custom code is neither on the webflow.io subdomain nor on your custom domain. Republish after every code addition, then check on the production URL.

How much does the withdrawal button cost on Webflow?

You start with a 7-day free trial of legal mode (0 € today, cancellable), which gives legal value to withdrawals (email acknowledgement of receipt to the customer, timestamped archiving that is impossible to alter, notification). After that, 25 € ex. VAT per month per site, no commitment. Without a subscription at the end of the trial, the button is removed.

Webflow compliance

The withdrawal solution for Webflow

Q: Does Webflow handle the withdrawal button natively?

No. Webflow is a global web design tool, whereas the withdrawal button meets a European obligation (Directive (EU) 2023/2673) that applies across the 27 EU member states, harmonised by the Consumer Rights Directive (2011/83/EU). Webflow does not offer a native feature compliant with this framework: it is up to the merchant to add it. BackToMe installs on your Webflow site via the Custom Code, without redesigning anything.

Last reviewed on July 22, 2026

If your Webflow site sells online to consumers in the EU, the withdrawal button has been mandatory since 19 June 2026 (Directive (EU) 2023/2673, across the 27 EU member states). If your site does not yet have one, you are already past the deadline: every sale concluded without a button extends your customers' right of withdrawal to 12 months and 14 days. Webflow lets you inject code, so adding it is straightforward, with one caveat: it only becomes active after publishing. BackToMe gives you the line to paste.

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Why Webflow does not do it for you

Webflow is a web design tool distributed all over the world. The withdrawal button meets a European obligation (Directive (EU) 2023/2673), harmonised across the 27 EU member states by the Consumer Rights Directive (2011/83/EU). Webflow does not offer a native feature compliant with this framework: bringing your site into compliance is down to you.

BackToMe adds to your Webflow site to collect the withdrawal request, acknowledge receipt with an email the customer keeps, and archive it with a timestamp: proof that holds up (before a judge or the CCPC in Ireland). The button appears across all your pages, as the regulation requires.

How to install it on Webflow

Via the global Head Code

Project Settings > Custom Code > Head Code. You paste the BackToMe tag, which applies to the whole site. It is the Webflow equivalent of an injection into the <head>.

A paid Site plan is required

Custom code in production is not available on the free plan. You need a Site plan (Starter, Basic, CMS, Business). To sell to consumers, you have a paid plan with a custom domain anyway, so nothing changes.

Detailed installation guide for Webflow (steps, pitfalls, screenshots)

The Webflow pitfall to know about

Custom code is only active after publishing. Webflow distinguishes between Designer changes and the published version. Until you have clicked Publish > Publish to Selected Domains, the code is neither on the *.webflow.io subdomain nor on your custom domain. Republish after every addition, then check on the production URL, not in the Designer. This is the most common source of confusion on Webflow.

What BackToMe takes care of

The compliant button across the whole site

A visible, permanent withdrawal button, with a clear label, displayed on all your Webflow pages as required by European regulation.

The automatic acknowledgement of receipt

Every request triggers an acknowledgement of receipt sent to the customer by email, which they keep as evidence of their action.

Archiving that stands as proof

Every request is timestamped and archived in a way that is impossible to alter afterwards: solid proof, ready to present to a judge or an inspector in the event of a dispute.

The merchant notification

You are notified of every withdrawal. The refund is still carried out by you in your e-commerce solution (Webflow Ecommerce, Foxy, Shopify Buy Button) or your payment gateway: BackToMe never touches your payments.

The risk if you do nothing

Since 19 June 2026, the withdrawal button has been mandatory across the whole EU. Without a compliant mechanism, a B2C Webflow site is exposed to two cumulative risks: a penalty from the regulator in the buyer's country (in Ireland, the CCPC can impose fines up to €60,000 under the Consumer Rights Act 2022, and up to 4% of annual turnover (€2,000,000) for widespread infringements under the EU Omnibus Directive (EU) 2019/2161) and the extension of the withdrawal period to 12 months and 14 days for poorly informed customers.

A customer can then cancel an order up to a year after the purchase and obtain a full refund. The potential cost quickly exceeds that of getting compliant.

Go further

Webflow installation guide

The detailed steps: Head Code, publishing, character limit, verification.

On Squarespace instead?

The dedicated Squarespace page: Code Injection, Business plan, blog AMP.

Am I concerned?

Check in one question whether the obligation applies to you.

Complete withdrawal button guide

The reference guide: obligation, proof, penalties and compliance, all in one place.

Withdrawal penalties

The detail of the fines and of the extension of the period to 12 months in the event of a breach.