For journalists, bloggers and content creators
Press and creators
The topic in one sentence: since 19 June 2026, every professional selling online to EU consumers must display a dedicated withdrawal button (European obligation, Directive (EU) 2023/2673, across the 27 EU member states).
Whether you are preparing an article, a post, a podcast or a newsletter, this page provides the factual elements ready to use: sourced stats, quotes to attribute, social post templates, founder bio, visual identity. For an interview or a further request, write to contact@backtome.fr (reply within 24 working hours).
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Product sheet
Facts about BackToMe
- Name
- BackToMe
- Category
- B2B SaaS, e-commerce regulatory compliance
- Target market
- E-commerce merchants selling to consumers in the EU (B2C), interface currently in French
- Founder
- Anis Mokadym (Fondateur de BackToMe)
- Founding date
- 2026
- Pricing
- 25 € excl. VAT / month or 250 € excl. VAT / year per site in legal mode (free 7-day trial)
- Model
- SaaS subscription, no commitment, managed by the merchant via the Stripe portal
- Data hosting
- European Union (Paris, France) via Supabase
- Website
- https://backtome.fr
- Press contact
- contact@backtome.fr
Sourced figures
Sourced legal stats
The obligation is European (Directive (EU) 2023/2673). The sanction amounts are set by each member state: the examples below are those of Ireland.
19 June 2026
Entry into force of the obligation across the EU
Directive (EU) 2023/2673
60,000 €
Ireland exampleStatutory ceiling of the fine (Ireland example, CCPC)
Consumer Rights Act 2022, s.14212 months + 14 days
Withdrawal period if no compliant button
Directive 2011/83/EU, art. 10
Product facts, to cite alongside
24 languages
Official EU languages supported natively by the button
The 24 official languages of the European Union
5 years
Enforceable archiving period for withdrawals
Electronic proof admissible across the EU (eIDAS, Regulation (EU) 910/2014)
Verbatims
Ready-to-use quotes
These formulations are provided to make writing easier. They may be quoted under the attribution "BackToMe" or "Anis Mokadym, founder of BackToMe".
On what the product is
"BackToMe is a plug-and-play infrastructure that lets a professional comply with the European obligation of the withdrawal button (Directive (EU) 2023/2673), in force since 19 June 2026, with one line of JavaScript in the <head>. Compliance (across the 27 EU member states) is delivered turnkey, and the button applies the law of each customer's country."
On positioning
"BackToMe covers the regulatory part (collection, acknowledgement on a durable medium, timestamped archiving). It is neither customer-support software, nor a CRM, nor a refund tool: the merchant remains in control of their decisions and their payment flows."
On the regulatory urgency
"The European obligation of the button (Directive (EU) 2023/2673) has been in force since 19 June 2026 across the 27 EU member states, with no additional procedure. Non-compliant sites face sanctions set by each member state (in Ireland, an administrative fine of up to 60,000 € and, for widespread infringements, up to 4% of turnover) and a withdrawal period extended to 12 months and 14 days for their customers (harmonised across the whole EU)."
On digital sovereignty
"BackToMe is published in France, its data hosted in the European Union (Supabase, Paris), GDPR-compliant. The few non-EU sub-processors (page delivery, email sending) are governed by standard contractual clauses and the Data Privacy Framework."
Spokesperson
Founder
Anis Mokadym
Fondateur de BackToMe
Fondateur de BackToMe, SaaS de conformité au bouton de rétractation, une obligation européenne (directive UE 2023/2673 ; article L.221-21 en France). Édité en France, opérant dans les 27 États membres de l'UE.
Social media
Templates for social media
Ready-to-paste posts for LinkedIn, X, or a newsletter. You can use them as-is or adapt them to your tone. If you want access to visual assets in social format (1200×627, 1080×1080) write to contact@backtome.fr.
LinkedIn, short post
Since 19 June 2026, every professional selling online to EU consumers must display a dedicated withdrawal button. Not an email. Not a contact form. A button. European obligation: Directive (EU) 2023/2673, across the 27 EU member states. Sanctions depend on the country (in Ireland, a fine of up to 60,000 €) and a withdrawal period extended to 12 months and 14 days for their customers (harmonised across the whole EU). BackToMe covers the obligation in five minutes of installation and applies the law of each customer's country. Published in France, hosted in the EU. → backtome.fr
X / Twitter, short thread
The European obligation of the withdrawal button (Directive (EU) 2023/2673) has been in force since 19 June 2026 across the 27 EU member states. Every professional selling to EU consumers must display a dedicated button. Non-compliance = sanctions set per country (in Ireland, up to 60,000 €) + customer period extended to 12 months and 14 days. @backtome_fr handles it in five minutes. Published in France, hosted in the EU.
Newsletter, boxed paragraph
Worth noting for the professionals concerned: the obligation of a dedicated withdrawal button stems from Directive (EU) 2023/2673 and applies across the whole EU since 19 June 2026 on every B2C site. Non-compliance exposes you to country-specific sanctions - in Ireland, a fine of up to 60,000 € enforced by the CCPC under the Consumer Rights Act 2022 - and extends the customer's withdrawal period from 14 days to 12 months and 14 days (harmonised across the EU, Directive 2011/83/EU). A turnkey infrastructure is published by BackToMe (backtome.fr).
Visual identity
Logos and visual identity
The logos are made available for editorial use (press, articles, comparisons). Do not alter them (proportions, colours, typography). For commercial or advertising use, write to contact@backtome.fr.
Main logo (SVG)
Vector, transparent background, all uses
Square icon (SVG)
Favicon, avatar, compact use
Contact
Press contact
contact@backtome.fr
Interview requests, fact-checking, quotes to validate, requests to access a demo, additional visuals. Reply within 24 working hours.