Selling to consumers across the EU
The EU withdrawal button.
Every country’s law, handled for you.
Since 19 June 2026, an online withdrawal button is mandatory across the European Union. BackToMe detects each customer’s country, then applies the right law and the right language automatically — you just paste one line of code.
One tag. Every EU customer covered.
The right law, automatically
The customer’s country is detected on each request; the deadline and legal notice follow their jurisdiction. Customers outside the EU are handled cleanly, never blocked.
The right language, effortlessly
Button, form and acknowledgement appear in the customer’s language, among the 24 official EU languages. You manage everything in English.
Proof that holds anywhere
Every request is sealed and timestamped with its jurisdiction. In a dispute or an audit, the file stands before the authority of the country concerned.
Questions from cross-border sellers
I’m not based in France — does this apply to me?
The obligation follows the consumer, not the seller. If you sell at a distance to consumers in an EU country, that country’s transposition of Directive 2023/2673 applies to those sales. BackToMe covers all 27 member states.
Do I need a separate button for each country?
No. A single tag covers every EU country. BackToMe detects each customer’s country and serves the correct law, deadline and language — there is no per-market configuration.
What language does the customer see?
Their own. The button, form and acknowledgement adapt to the 24 official EU languages. Your dashboard stays in English.
What happens if I don’t comply?
Depending on the country, an administrative fine (up to €75,000 in France, and higher in several member states) and an extension of the withdrawal period from 14 days to 12 months for customers who were not properly informed — making each sale contestable for over a year.
Compliant across the EU in five minutes.
Paste one tag, and every withdrawal request becomes a dated, tamper-proof record — ready for any EU authority. Free 7-day trial, €0 today.
Start freedirective (UE) 2023/2673 · 27 · règlement (CE) n°593/2008 (« Rome I »), art. 6